Experts providing solutions to understand, inspire and guide decision-making in all areas of business.
We provide brands with a deep understanding of people and their relationship to their environment. This understanding is a fundamental step in driving the choice and adoption of brands.
We influence and guide brands in the creative execution of communications, spaces, packaging and all the different points of contact in collaboration with designers, advertisers, architects, artists, and publishers among others to ensure the full expression of the brand and its experience.
We work within organizations in strategic processes. From creating the purpose, identity and role of the brand, to proposing future scenarios and the steps needed to achieve them.
Design, construction, and development of the architecture of brands and their positioning. Image and positioning, Brand equity, Brand tracking, Consumption drivers.
Understanding how consumers think, feel, decide and behave. Research on values, Expectations, Habits and Attitudes, Attitudinal Profile and Segmentation, Ethnography, Consumer journey, Decision Tree, and Personas.
Creation and development of ideas, concepts, and products. Idea Generation and Design Workshops, Design Thinking, Organoleptic testing, Product testing, Max-Diff., Market Potential Estimation, Pricing, Conjoint, and Modelling.
Exploration and evaluation for the development of effective and impactful communication, capable of creating an emotional bond with the audience. Concept tests, Pre and Post communication tests, Packaging tests, Definition of communicational territories, and Development of executional road maps.
Understanding the current market and its evolution. We discover trends and market opportunities. U&A, Segmentation, Competitive Intelligence Analysis, Sophisticated Desk Research, Gap Analysis, and Business Opportunity Identification.
Understanding the factors that regulate, determine and shape human behavior to entrench brands in the social collective. Socio-cultural analysis processes to explore values, behaviors, rituals, beliefs, occasions and experiences relevant to brands.
In-depth interviews/Participating observation/Ethnographies/Focus groups/Conceptual iteration/Consumer immersions/Semiotic analysis/Mystery Shopper/CATI/CAI/CAWI/Online Panel/Central Location/Influence Points/Coaching/Narrative Analysis/Workshops/
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